Now when I say cool, I don't mean it in that Hip-Hop Rapper of the day way.  No.  I mean in the only way I know.  The iPhone toting Geek Chic way.

In the last year cbc.ca has launched a number of programs aimed squarely at the tech crowd.  This set in general tends to be a younger audience than the Vinyl Cafe listening set that the CBC is normally attributed to.

I'm talking about some very timely and poignant programs such as Spark and Search Engine, and the online radio station that is CBC Radio 3.  But beyond the new tech related programming they have also introduced Digg style article voting and a iPhone version of the site as well as podcasts on pretty much every program they have.

This all leads me to wonder, where did this come from.  Now I'm sure our conservative government didn't put them up to it. And I can't seem to find any information on just what spurred this on but I have to say I'm impressed.

I think the only way for Old Media to survive is to embrace the new media spectrum with open arms.  Radio 3 is a great example of putting new media to the test.  They have full on demand song streaming for most independent Canadian musicians and maintain a full schedule of original programing every week.   This is something that the more conservative laws of the US would most certainly want to shut down (and have).

I congratulate you CBC keep up the good work, I'll be sure to keep listening (online).